“If I can make it here, I can make it anywhere that’s what they say”

These were the words which Alicia Keys famously sang on her song “Empire State of Mind” and in the lyrics she is referring of course to the magnificent city of New York. The reason why I bring this up is because this is truly the home of completed dreams, and those working in acting, music, finance or as an entrepreneur will most certainly back this up. New York is the best place to go for many dreams which you may have and to further your career, including marketing. We caught up with marketeer Joseph Cianciotto, to see just why New York is where you should be headed if you want to forge out a successful career in marketing.


The first thing to note for budding marketing professionals is that there is an insane amount of demand in New York for people with smart ideas when it comes to all forms of marketing. This is not only the home of marketing but also the home of people looking to forge out a successful business. Given the huge numbers of start ups and businesses in New York, they are constantly on the lookout for a marketing company or individual who can change their fortunes.


New York has one of the most creative scenes in the world and sees hundreds of thousands of creative type people visiting each and every year. What these means for the marketing professional is that making contacts with others in the industry is far easier, and so too is making contacts with fellow professionals who can help with various aspects of marketing.


New York is one of the most modern cities in the world and that means that as far as business and marketing go, there are few places which have the level of infrastructure that New York does. These aspects of the city simply make life as a marketer far easier and whether you are looking for locations, companies who can support a project or even actors, you can find it all here for you, just waiting to be taken advantage of.

Testing Yourself

Another perfect reason to come to New York if you have dreams of being a marketing professional is because, as Alicia has told us, if you can make it here you really could make it anywhere else in the world. The reason for this is that if you want to prove yourself in New York, you had better be up to the standard, if not you could easily be swallowed by any one of the competition. The bar is set so high here from a marketing standpoint that if you want to make a splash in the industry, your creativity and your ideas will have to be incredibly good.